More young people are using e-cigarettes
Australia is a global success story when it comes to reducing rates of smoking – in 1998 nearly 30 per cent of people smoked, while three decades later that figure has been cut to 13 per cent. But in just the past decade, the number of people trying out or using...
The Health of Procrastinators
We all have struggled with procrastination at some point in our lives. This delaying or postponing, often accompanied by the knowledge that it could be to our detriment can be a difficult behaviour to shake. And a group of researchers has found that significant levels...
The urgent need to reduce our salt intake
Australians eat too much salt. Our high salt consumption of around 10 grams a day per person is double what the World Health Organisation recommends. This overconsumption is mostly from highly processed foods - packaged foods available at the supermarket as well as...
How to kickstart your CDM Program for 2023
The implementation of Chronic Disease Management (CDM) programs within General Practice settings are crucial, largely thanks to their potential to significantly enhance the quality of life of patients suffering from chronic health conditions. With approximately 47% of...
Summer – A timely reminder about sun protection and skin checks
Australia has one of the highest rates of skin cancer in the world. Approximately 17,000 Australians are diagnosed with melanoma each year, with 1400 dying from it annually. It is estimated that a person has a 1 in 265 (or 0.38%) risk of dying from melanoma of the...
Should you taper or continue for antipsychotic drugs?
Antipsychotic drugs are a central treatment for schizophrenia but they have a myriad of side effects which can make continued adherence challenging. Weighing up whether it’s best for a patient to continue with a drug or slowly come off it is difficult and best handled...
Does preconception care reduce pregnancy risk factors?
Preconception care comprises counselling and the provision of biomedical, behavioural and social health interventions to optimise the health of women and their partners prior to pregnancy and improves health related outcomes for themselves and their children. Most...
Do plant-based diets cut bowel cancer risk for men?
Bowel cancer claims the lives of 5,354 Australians every year. Risk factors include older age, family history of the disease, and eating lots of red meat - especially processed meats like salami and bacon. Plant-based diets or plant-forward eating patterns focus on...
Can tiny bursts of vigorous activity improve heart health?
Cardiovascular diseases cause 27% of deaths in Australia. Around 1.2 million Australians (6.2% of adults) have 1 or more heart or vascular conditions. For some people, sticking to a regular exercise habit comes easily but for others building the motivation to exercise...
COVID jabs and comms jobs: top pandemic marketing lessons
We’ve all learned a lot over the last 18 months, but what are the key lessons marketers should be heeding? Here are four top takeouts from a panel of eminent COVID-19 comms experts. 1. Have one message, and stick to it Simon Friedlander has spent the last 18 months...
Up 265% – The Exciting Potential of Programmatic Advertising
Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...
Cookies Crumble as Contextual Marketing Rises
With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...
